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sara miller
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Great105.68avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£33.52avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£7.32–£106.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£91K£91K/yr · 169K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand