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running headband
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,144.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 201K searches
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.39–£12.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand