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rosacea makeup
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Good£4.22–£26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£176K£176K/yr · 95K searches
Review moat
Okay3,220.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand