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rice water shampoo bar
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.09–£21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£154K£154K/yr · 488K searches
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,611.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand