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retro radio

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Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 17Conversion 35Competition 23Returns 63Price range 80Avg price 95Brand share 35Review moat 81Quality gap 62

Avg price

Incredible£26.50

avg listing price — sweet spot $15–$100

Review moat

Great386.18

avg incumbent reviews — the moat a new listing must climb

Price range

Great£13.40–£117.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£80K

£80K/yr · 110K searches

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Products