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retinol
Skip itA deep review moat (10,818 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad£5.40–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,818.13avg incumbent reviews — the moat a new listing must climb