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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 17Conversion 71Competition 12Returns 98Price range 61Avg price 56Brand share 0Review moat 38Quality gap 84

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£9.04–£24.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.68

avg listing price — sweet spot $15–$100

Review moat

Okay2,748.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£147K

£147K/yr · 179K searches

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products