40
red glitter gel nail polish
Skip itPrices mostly outside the sweet spot ($3.26–$12.53) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good781.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£14K£14K/yr · 47K searches
Price range
Bad£3.26–£12.53cheapest to priciest tracked listing — scored on the share inside $15–$100