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red gel nail polish
Skip itPrices mostly outside the sweet spot ($2.89–$12.19) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,597.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Market size
Bad£77K£77K/yr · 143K searches
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Price range
Bad£2.89–£12.19cheapest to priciest tracked listing — scored on the share inside $15–$100