51
pouch
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a small market ($59K/yr) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Review moat
Okay1,677.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.08–£20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.25avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 482K searches
Signals No Dominant Brand