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Prices mostly outside the sweet spot ($1.74–$5.61) — this niche doesn't clear our bar today.

Market size 29Growth 23Conversion 92Competition 35Returns 99Price range 0Avg price 11Brand share 43Review moat 79Quality gap 42

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great422.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£130K

£130K/yr · 279K searches

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.13

avg listing price — sweet spot $15–$100

Price range

Bad£1.74–£5.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms