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perfume for women
Launch itA $4.8M/yr market growing +2.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£4.8M£4.8M/yr · 11.9M searches
Avg price
Great£20.91avg listing price — sweet spot $15–$100
Price range
Great£6.36–£89.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,221.46avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand