55
panache
Worth a lookShows a sweet-spot price point ($20.43 avg), but a small market ($25K/yr) keeps it on the watch list.
Avg price
Great£20.43avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£3.05–£40.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,770.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 55K searches