45
orange sticks for nails
Skip itPrices mostly outside the sweet spot ($1.31–$6.34) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good511.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£64K£64K/yr · 86K searches
Avg price
Bad£3.44avg listing price — sweet spot $15–$100
Price range
Bad£1.31–£6.34cheapest to priciest tracked listing — scored on the share inside $15–$100