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octenisan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,256avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.19avg listing price — sweet spot $15–$100
Market size
Okay£170K£170K/yr · 69K searches
Price range
Okay£5.55–£19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand