45
nude gel polish
Skip itPrices mostly outside the sweet spot ($3.19–$11.22) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad5,016.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 233K searches
Avg price
Bad£6.14avg listing price — sweet spot $15–$100
Price range
Bad£3.19–£11.22cheapest to priciest tracked listing — scored on the share inside $15–$100