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no uv gel nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+73.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,991avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.67avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£17.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£42K£42K/yr · 224K searches
Brand share
Bad100%top-5 brand share — brand-locked demand