60
nail wraps
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great25%top-5 click share — an open shelf
Review moat
Good527.49avg incumbent reviews — the moat a new listing must climb
Market size
Good£416K£416K/yr · 2.9M searches
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.30avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£12.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap