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nail table
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great211.19avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£90.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£11.77–£234.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£127K£127K/yr · 274K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale