40
nail stand
Skip itPrices mostly outside the sweet spot ($3.34–$8.17) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good524.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.17avg listing price — sweet spot $15–$100
Market size
Bad£46K£46K/yr · 133K searches
Price range
Bad£3.34–£8.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier