nail scissors
Worth a lookShows searches that convert (16.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£442K£442K/yr · 461K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,531.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.94avg listing price — sweet spot $15–$100
Price range
Bad£2.60–£12.19cheapest to priciest tracked listing — scored on the share inside $15–$100