48
nail repair kit for broken natural nails
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,110.55avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£96K£96K/yr · 116K searches
Avg price
Bad£7.28avg listing price — sweet spot $15–$100
Price range
Bad£2.82–£16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals Quality Gap