52
nail magnet
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.11–$12.14) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great225.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 179K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.11–£12.14cheapest to priciest tracked listing — scored on the share inside $15–$100