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Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.60–$5.11) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 2.0M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,824.89avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£3.08avg listing price — sweet spot $15–$100
Price range
Bad£1.60–£5.11cheapest to priciest tracked listing — scored on the share inside $15–$100