45
nail drill bits
Skip itPrices mostly outside the sweet spot ($3.09–$13.18) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,296.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 207K searches
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Price range
Bad£3.09–£13.18cheapest to priciest tracked listing — scored on the share inside $15–$100