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Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 45Conversion 97Competition 63Returns 99Price range 0Avg price 13Brand share 85Review moat 47Quality gap 78

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£710K

£710K/yr · 1.0M searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,799.14

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.53

avg listing price — sweet spot $15–$100

Price range

Bad£2.40–£9.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

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