47
nail arm rest
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great178.24avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£6.47–£21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£90K£90K/yr · 157K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch