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morticia addams wig
Skip itPrices mostly outside the sweet spot ($8.35–$13.04) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great367.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad5.8%return rate — above 5% kills the launch gate
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 21K searches
Price range
Bad£8.35–£13.04cheapest to priciest tracked listing — scored on the share inside $15–$100