43
milky toner
Skip itSoft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£13.20avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good£5.59–£25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,092.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay£152K£152K/yr · 249K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-15.1%90-day search growth — must beat 0% to launch