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methylene blue
Skip itSoft demand (-37.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.24avg listing price — sweet spot $15–$100
Price range
Great£8.17–£49.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good501.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£271K£271K/yr · 300K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-37.1%90-day search growth — must beat 0% to launch