57
medicine bag
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great278.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.48–£24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 256K searches