57
makeup
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£15.98avg listing price — sweet spot $15–$100
Price range
Good£3.11–£32.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£346K£346K/yr · 1.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,308.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale