51
makeup vanity box with mirror and lights
Worth a lookShows a sweet-spot price point ($32.20 avg), but soft demand (-24.8% this quarter) keeps it on the watch list.
Avg price
Incredible£32.20avg listing price — sweet spot $15–$100
Review moat
Great241.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£8.73–£223.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£91K£91K/yr · 118K searches
Growth
Bad-24.8%90-day search growth — must beat 0% to launch