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magic comb
Skip itSoft demand (-92.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible60avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad£9K£9K/yr · 61K searches
Growth
Bad-92.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.57–£9.98cheapest to priciest tracked listing — scored on the share inside $15–$100