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large cotton wool pads
Skip itPrices mostly outside the sweet spot ($1.54–$16.60) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,401.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay£200K£200K/yr · 228K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.54–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100