24
ladies gifts under 10 pounds
Skip itPrices mostly outside the sweet spot ($4.15–$9.33) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Okay2,880.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 87K searches
Price range
Bad£4.15–£9.33cheapest to priciest tracked listing — scored on the share inside $15–$100