53
korean skincare
Worth a lookShows low returns (0.1%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good£598K£598K/yr · 2.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£1.27–£18.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,157.37avg incumbent reviews — the moat a new listing must climb