40
kojic acid and turmeric pads
Skip itPrices mostly outside the sweet spot ($2.25–$14.28) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great428.22avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£8K£8K/yr · 18K searches
Price range
Bad£2.25–£14.28cheapest to priciest tracked listing — scored on the share inside $15–$100