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kids perfume for girls
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,697.19avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.78–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 163K searches