50
jersey headband
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.65–$9.23) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good702.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Market size
Bad£14K£14K/yr · 62K searches
Price range
Bad£2.65–£9.23cheapest to priciest tracked listing — scored on the share inside $15–$100