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39

jadore perfume for women

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Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 22Growth 21Conversion 12Competition 21Returns 98Price range 63Avg price 84Brand share 37Review moat 54Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£75.03

avg listing price — sweet spot $15–$100

Price range

Good£11.91–£146.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,351.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Bad£89K

£89K/yr · 125K searches

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

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