45
high frequency wand
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£31.79avg listing price — sweet spot $15–$100
Price range
Incredible£17.01–£100.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good602.15avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£65K£65K/yr · 85K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch