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hard water shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Market size
Good£728K£728K/yr · 433K searches
Price range
Good£4.34–£32.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,657.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand