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halloween nails
Skip itPrices mostly outside the sweet spot ($1.68–$15.21) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good662.11avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.56avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 129K searches
Price range
Bad£1.68–£15.21cheapest to priciest tracked listing — scored on the share inside $15–$100