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Worth a look

Shows beatable incumbent ratings (3.9★), but high returns (14.7%) keeps it on the watch list.

Market size 21Growth 17Conversion 5Competition 85Returns 0Price range 84Avg price 95Brand share 81Review moat 96Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Incredible79.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£40.12

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great£5.24–£103.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Market size

Bad£85K

£85K/yr · 576K searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.7%

return rate — above 5% kills the launch gate

Reviews