55
hair tinsel
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.06–$9.36) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great121.95avg incumbent reviews — the moat a new listing must climb
Growth
Great+80.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£89K£89K/yr · 319K searches
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Price range
Bad£3.06–£9.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier