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Prices mostly outside the sweet spot ($2.78–$15.64) — this niche doesn't clear our bar today.

Market size 28Growth 25Conversion 88Competition 20Returns 99Price range 5Avg price 15Brand share 35Review moat 71Quality gap 76

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good672.53

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay£124K

£124K/yr · 218K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Avg price

Bad£5.56

avg listing price — sweet spot $15–$100

Price range

Bad£2.78–£15.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms