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Worth a lookShows low returns (0.6%), but a small market ($86K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£4.89–£36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,790.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 52K searches