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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 39Conversion 56Competition 54Returns 100Price range 0Avg price 22Brand share 0Review moat 60Quality gap 42

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good1,082.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.74

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 156K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£5.69–£11.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms