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hair beads
Worth a lookShows low returns (0.5%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great248.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£2.65–£17.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.45avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 150K searches